June 25,2025…Leading global brands like LOUIS VUITTON, LONGCHAMP, and MIDO have clearly demonstrated their commitment to sustainability through the details of their packaging and shopping bags. These aren’t just stylish ,they’re designed with the planet in mind.
In this photo series, the editorial team captured these details during a “work-and-travel” journey through Lyon, France and Switzerland highlighting small design elements that reflect efforts to reduce environmental impact
LONGCHAMP
Elegance Meets Responsibility
The refined, dark-toned packaging of LONGCHAMP, made in Lyon, France, displays the FSCTH MIX label (FSCTH C164806) prominently, alongside recognizable symbols such as recycling, PAP21, PAP22, and instructions for proper sorting and disposal. These markings reflect a thoughtful approach not only to the product itself but also to its environmental footprint.
LOUIS VUITTON
The Code of Sustainability from France
Known for its timeless luxury and cutting-edge fashion, LOUIS VUITTON also shows a deep awareness of environmental responsibility. Its iconic golden-brown box includes the FSC MIX label (FSCTH C100687 and FSCTH C043910), PAP22, and recycling icons all clearly supporting Europe’s waste sorting system. These markings tell a quiet story of sustainability woven into the brand’s DNA.
MIDO
Precision & Planet Care from Switzerland
The Swiss watch brand MIDO ensures that even its packaging lives up to the standards of excellence. The box featuresFSCTH C117233, PAP21, PAP22, and universal recycling symbols, as well as clear infographics to guide consumers in proper disposal. It’s a seamless blend of craftsmanship and environmental ethics.
A Global Story
Told Through Shared Values
In another packaging example from MIDO, we seeFSCTHC016443, a recycling logo, and disposal symbols with FR (France) indicators. Though the packaging is made in China, it adheres to strict European sustainability guidelines reflecting how environmental values transcend borders in the luxury industry.
These packages are more than just containers they are silent ambassadors of corporate responsibility. The presence of Forest Stewardship Council® (FSC) certifications and eco-friendly icons shows how luxury brands are embracing circularity and low-impact materials.
Luxury may sell dreams but it no longer ignores the real world.
