June 21,2025…SET Senior Executive Vice President Soraphol Tulayasathien emphasized the dedication of The Stock Exchange of Thailand (SET) to inclusive financial education, highlighting that SET has consistently provided the public with access to financial and investment knowledge essential for financial stability.
“The Art of Happy Money campaign represents our commitment to promoting financial and investment knowledge tailored to different life stages,” Soraphol explained. “Five talented next-generation illustrators have created attractive handbooks that simplify complex financial and investment concepts into engaging contents with artistic illustrations to attract new target audiences and enhance readers’ comprehension, motivation, and broader financial literacy advocacy. This initiative aligns with the “Make it ‘Work’ for Every Future” concept, which commemorates the SET’s 50th anniversary milestone. “
“The Art of Happy Money” collection comprises five financial guidebooks available for digital download, each targeting specific life stages and financial goals, and features illustrations by prominent character designers:
1) Young & Wise: First Step of Financial Planning Journey by Nattapol Komalarajun @Kamogallery
2) Sandwich Gen: Smart Money Management for Breadwinners by Salinee Rattanachaisit @CyranoDesign
3) Retire Happily: Enjoyable Life Before and After Retirement by Niwat Phienpuntawanich @AbigBurger
4) Wealthy Worker: Millionaire in the Making by Chaidan Tiamsai @SHITTAK
5) Happy Jobbers: Independent Life, Great Job, Great Money by Sunsinee Chuanthitiporn @KaptorStore
The Art of Happy Money guidebook series created in collaboration with the five artists presents an inspiring knowledge gallery featuring essential financial and investment resources for a financially-balanced and happy life. The complete collection is available at www.set.or.th/theartofhappymoney.
