Bangkok ,February 24,2026… SCG has launched its latest online advertising campaign, “Every Shot Matters,” presenting inspiring stories of determination, mindset, and perseverance through the journeys of four world-class female golfers: Jeeno Atthaya Thitikul, Ariya Jutanugarn, Moriya Jutanugarn, and Pajaree Anannarukarn. While each athlete brings a distinct attitude, strength, and approach to the game, they are united by a single goal—victory.
The campaign reinforces a powerful message: every shot is a chance to win, reflecting each golfer’s unique path toward achieving her goals.
Jeeno Atthaya Thitikul
Every Shot Has a Purpose
The film highlights the power of determination and clarity of purpose through the story of the world’s No.1 women’s golfer, who achieved championship success at a young age. Her powerful full swing is not driven by strength alone, but by intention, discipline, focus on the present moment, and unwavering belief in her goals.
Pajaree Anannarukarn
Every Shot Demands Commitment
This story reflects the fighting spirit of a golfer who refuses to be limited by obstacles, continually striving to improve every time she steps onto the course. The film conveys the power of persistence, learning from mistakes, and moving forward. It’s showing that success does not come overnight, but from continuous self-development.
Ariya Jutanugarn
Every Shot Takes Power
A story of mental strength that transforms challenges into opportunities. Through a career filled with pressure, expectations, and setbacks, the film captures the power of positivity, resilience, and the courage to begin again, even on the toughest days driving forward with a strong and optimistic mindset.
Moriya Jutanugarn
Every Shot Needs a Plan
This film presents the essence of determination through a playing style defined by strategy, precision, and thoughtful decision-making. Every hole is not just about power, but about reading the game, analyzing situations, and maintaining focus in every detail, demonstrating that success comes from systematic thinking and well-planned execution.
As a long-term supporter of Thai athletes on the global stage, from youth development to professional competition, SCG believes in the potential of Thai people. Through “Every Shot Matters,” SCG shares the inspiring stories of these four world-class female golfers to encourage everyone to believe that every shot, when taken with intention, is a chance to win
